The Trade Desk Soars After Earnings Avoid Headwinds That Hit Social Media Digital Advertising Space

Digital advertising placement firm Trade Desk shares soared 21.5% after better than expected third quarter earnings. Relief came as $TTD avoided headwinds that plagued the social media industry in Q3, hitting Snap, Facebook (FB), Twitte r(TWTR) and Roku with underwhelming reports.

Trade Desk Boosted by Google Delaying Phasing Out Third Party Cookies Until 2023

Digital advertising placement firm Trade Desk shares soared 16% after Google said will delay phasing out third-party cookies.  $TTD has not been reliant on third-party cookies for years. Faster-growing segments such as connected TV (CTV) and mobile apps, use newer identity solutions such as TTD’s United ID 2.0.

The Weight of China Expectation – Trade Desk $TTD Falls 12% Despite Earnings Beat

Digital advertising placement firm Trade Desk reported better than expected third quarter earnings Thursday maintaining guidance. However $TTD fell 12%  with the market looking for more news on China after the agreements in China with Baidu $BIDU. and pending deals with Tencent Holdings $TCEHY and Alibaba Group Holdings $BABA excite.