WWE Shares Smackdown on Revenue and International Media Deal Jitters

The World Wrestling Entertainment shares have crashed 0ver 20% after third quarter earnings showed lower revenue and concerns over $WWE Mid East and India networks. United Kingdom BT Sport & Fox Sports in Latin America guidance is awaited also. WWE shares fell 5% immediately following the announcement.

WWE Shares Soar on New Smackdown and Raw TV Deal

The World Wrestling Entertainment shares have soared 17% since the Hollywood Reporter broke a story on Thursday that $WWE is talking to other networks about its iconic “Smackdown” television franchise and completing a new deal for “Raw” at three times the value. 

Using Algorithms To Evaluate Sponsorship For Advertisers and Sports

Sports consultancy Gemba launched a new tool ‘Turnstile’ for advertisers and sports administrators to value sponsorship packages. Turnstile includes tickets, hospitality and media assets, the effectiveness of logo exposure and the engagement and purchasing power of the sport’s fans.