WWE Shares Soar on New Smackdown and Raw TV Deal

The World Wrestling Entertainment shares have soared 17% since the Hollywood Reporter broke a story on Thursday that $WWE is talking to other networks about its iconic “Smackdown” television franchise and completing a new deal for “Raw” at three times the value. 

Using Algorithms To Evaluate Sponsorship For Advertisers and Sports

Sports consultancy Gemba launched a new tool ‘Turnstile’ for advertisers and sports administrators to value sponsorship packages. Turnstile includes tickets, hospitality and media assets, the effectiveness of logo exposure and the engagement and purchasing power of the sport’s fans.