Ad verification company DoubleVerify (NYSE: DV) announced Tuesday after the market close better than expected second quarter earnings and that it has entered into an agreement to acquire French AI-powered adtech firm Scibids Technology sas in a cash and stock deal valued at $125 million. Scibids builds AI that automates and optimizes an advertiser’s programmatic buying of digital ad campaigns. DV second quarterly earnings were $0.07 per share, which beat the consensus of $0.06. DV reported quarterly sales of $133.74 … Continue reading “DoubleVerify Stock 14% Lower After Second Quarter Earnings and Scibids Acquistion Deal”
Ad Verification Specialist DoubleVerify to Acquire French AI Firm Scibids
Ad verification company DoubleVerify announced along with it’s second quarter earnings it has entered into an agreement to acquire French AI-powered adtech firm Scibids Technology sas in a cash and stock deal valued at $125 million. The move follows the partnership formed in June this year to launch the “DoubleVerify Algorithmic Optimizer.” Scibids’ AI algorithm were matched with DoubleVerify’s media quality and ad performance data to optimize advertising campaigns. The deal is a natural progression from the partnership. DoubleVerify enables … Continue reading “Ad Verification Specialist DoubleVerify to Acquire French AI Firm Scibids”