“One more thing” Apple Event Sept 12th 2017

Apple $AAPL introduces a new line of products, including the iPhone X (“ten”). The phone will start shipping 3 November for $999 for the 64GB, and it can be pre-ordered on 27 October.


1. Apple unveiled iPhone X, its first premium-tier phone, at an event in Cupertino, Calif., on Tuesday. (Pro tip: The X is pronounced 10, and not “ex.”) .. features OLED display, no home button, FACE-ID, and multi-core CPU

2. iPhone X has a newer screen technology known as OLED, a type of display that can be made thinner, lighter and brighter with better color accuracy and contrast than its predecessor, LCD.

3. The screen on the X has a so-called edge-to-edge display that takes up the entire face by eliminating the borders around the screen. Apple also eliminated the physical home button that has been a signature button on the iPhone for a decade. (simply swipe bottom of screen for “home” menu now)

4. iPhone 8 is also here, as well as its bigger sibling, the iPhone 8 Plus. The models include a glass body a faster chip.

5. Apple TV, the company’s set-top box that has never been a blockbuster hit, got an upgrade. The device will now be able to stream so-called 4K resolution, which refers to screens with two times the vertical resolution and twice the horizontal resolution of older high-definition TVs.

6. Apple took the wraps off a new Apple Watch. Called Apple Watch Series 3, it has cellular capabilities. There’s also a new Watch OS.

The iPhone X also a new Face ID facial recognition platform to unlock the phone and use Apple Pay. The new system takes the place of the Touch ID fingerprint sensor since the home button was tossed out to make room for more screen. The new device also has wireless charging thanks to a glass back, a new A11 Bionic processor and an improved 12 megapixel camera.

The iPhone X will start at $999 for the 64 gigabyte version. The 256GB is $1,149, over twice the price of last year’s iPhone 7 base model, now costing $549. Preorders start on Oct. 27 and the phones ship on Nov. 3.

Sources: NYT, CNET, Apple

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