Nike Earnings Beat But Weaker North American Sales Disappoint

Nike reported stronger earnings than expected after the close Thursday however weaker-than-expected sales in North America during its fiscal third quarter and lower margins than expected saw $NKE shares fall about 4.5% after closing at a record high of $88.01.

Nike reported stronger earnings than expected after the close Thursday however weaker-than-expected sales in North America during its fiscal third quarter and lower margins than expected saw $NKE shares fall about 4.5% after closing at a record high of $88.01. 

Nike Women Athlete

Nike Inc NYSE: NKE Reported Earnings After Close Thursday

 $0.68 Beat $0.65 EPS AND $6.611 billion Matched $6.612 billion forecast in revenue. 


Nike reported for its fiscal third quarter earnings per share, adjusted of 68 cents vs. 65 cents expected and revenue of $9.611 billion vs. $9.612 billion expected.

Nike reported net income of $1.1 billion,compared with a net loss of $921 million, or a loss of 57 cents per share, a year ago. Revenue was up 7 percent from $8.984 billion a year ago. It marked the first time in six quarters, though, that Nike didn’t top expectations.

Nike Inc NYSE: NKE

Market Reaction – Pre-market 83.66 −4.35 (-4.94%)

CEO Mark Parker said. “Our business momentum is being accelerated by our ability to scale innovation at a faster pace and expand new digital consumer experiences around the world.”

Nike cited “continued momentum in China,” still “bullish” about despite uncertainty about tariffs. “We have great momentum in China, but we are still far from realizing the long-term opportunity in this market,” CFO Andy Campion told analysts.

Highlights and Outlook

Margin and Sales Breakdown

  • Sales at the Converse shoe brand were down 2 percent to $463 million, primarily driven by declines in the U.S. and Europe, the company said.
  • In North America, sales were up 7 percent to $3.81 billion, excluding currency changes. That was softer growth than what some people had expected. Telsey Advisory Group analyst Cristina Fernandez was calling for North American sales to be up 10 percent during the third quarter.
  • In Europe, the Middle East and Africa, sales were up 12 percent, excluding currency changes, Nike said.
  • In China, revenue climbed 24 percent.
  • In Asia Pacific and Latin America, sales grew 14 percent, as Nike’s business continues to grow more overseas than in the U.S., which remains saturated with competition from the likes of Adidas, Under Armour and Vans.
  • Nike said its digital business surged 36 percent, as it continues to invest in online initiatives like its mobile app and customization options for customers.
  • Nike added traffic and sales through its “Snkrs” app, which sells limited-edition shoes using collaborations with athletes, celebrities and universities, climbed triple digits during the quarter.

NIKE Q3 2019 Earnings


 Nike’s focus has shifted from its wholesale partners to now selling as much as it can directly to consumers, through its own stores and website. That’s evidenced by Nike’s recent store openings, which include a high-tech flagship location in New York on Fifth Avenue, and a new smaller-format store it’s testing in Los Angeles.

Nike’s online business, meanwhile, has been strong as long as the company has innovated with new products. like the Air Max 720 and the Epic React Flyknit 2 and exclusive launches that drive traffic to the website.

“The innovation pipeline is full at Nike and it gives us great confidence that we’ll continue to win with the consumers for years to come,” CEO Parker said.

Nike Revenue Breakdown 3Q19

Nike has said it plans to invest more in apparel, for both men and women, and women’s products in the future. For female customers, it’s launching more items like yoga pants and sports bras in expanded sizes. The company said, as of the third quarter, its Jordan business for women is growing at a double-digit rate, and women are “embracing the sneaker culture more and more every day.”

“The women’s business is over-indexing our men’s growth,” Parker said. “And we see … tremendous opportunity moving forward. … We’ve had [a] real strong response to the Nike yoga collection.” Nike is, meanwhile, expected to have benefited as rival sneaker maker Adidas’ North American sales growth has decelerated. Adidas has said it will face “supply chain shortages” in 2019, as it’s struggling to come up with new styles that pique customers’ interests. “We foresee continued share erosion [at Adidas] due to Nike’s superior product platform,”

Duke Controversy

Jefferies analyst Randal Konik said ahead of Thursday’s report. One cloud hanging over Nike ahead of Thursday’s results: The company was caught up in controversy recently when Duke University star basketball player Zion Williamson blew through his Nike sneakers during a basketball game and sprained his knee. Nike shares fell following the debacle.

Nike responded by sending a team of sneaker designers to Duke in North Carolina, and then to China, to make a new shoe for Williamson, who has since returned to playing basketball after having to sit out some games with his injury. But there was no mention of Williamson during Thursday’s earnings conference call.

Source: Nike, AlphaStreet

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