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German based ride-hailing service FREE NOW  announced it will start offering electric vehicles as its default first option for customers in the UK instead of gasoline or diesel vehicles. FREE NOW aims for 100% of its trips to be zero-emission by 2030 across all key European cities


In the UK, the German sharing service has pledged that it will ensure that every vehicle on its UK app is “zero-emission capable by 2025,” while taxi services will all be “zero-emission capable” by 2024.

Electrive reported that FREE NOW aims for 100% of its trips to be zero-emission by 2030 across all key European cities and pledging that in the UK it will be zero-emission capable by 2025, and that taxi services will all be zero-emission capable by 2024.

The joint venture between BMW and Daimler claimes that in Europe, Free Now electric car rides have increased by 71% since January 2021. Across Europe, the app allows access to 130,000 new electric scooters, e-bikes and electric shared cars.

Mariusz Zabrocki, UK General Manager at Free Now, revealed that in the UK:

“This year alone, we have seen a 135 per cent uplift in passengers opting for EVs, and a 35 per cent increase in EV drivers on the platform.” He says: “These figures reflect the growing demand for sustainable options within the ride-hailing industry, highlighting again that transitioning to zero-carbon/low emission vehicles is not just the right thing to do but also good business sense.”


FREE NOW is a mobility as a service provider headquartered in Hamburg, Germany. FREE NOW was formed in February 2019 from a joint venture between BMW and Daimler Mobility. Marc Berg is CEO of the FREE NOW Group. The FREE NOW Group is the vehicle for hire vertical of this joint venture; other services within the vertical include Beat and formerly Clever, Hive and Kapten, which rebranded to FREE NOW.

FREE NOW is one of the largest vehicle for hire companies in Europe. The service was founded in 2009 and previously known as Hailo and myTaxi.  On 1 July 2019, myTaxi was rebranded to FREE NOW serving over 100 European cities including Madrid, Berlin, Dublin, Paris, Milan and London. FREE NOW customer care and support teams operate from Dublin, Hamburg, Madrid, and Warsaw among other European cities. The UK General Manager is Mariusz Zabrocki, and the Country Manager in Ireland is Niall Carson.

Source: Electrive

From The TradersCommunity NewsDesk

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