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Digital advertising placement firm Trade Desk reported better than expected fourth quarter earnings Thursday and raising guidance. $TTD shares soared 14% after hours with the market liking the agreements in China with Baidu $BIDU

Trade Desk IPO

$TTD has been a hot IPO since it went public at 18 on Sept. 21 in 2016 and trades under high expectation as a result. Trade Desk has positioned itself in most of the major sectors in the economy including financial, auto manufacturers, apparel, food and restaurants. $TTD is at the other end of the spectrum of IPOs Like $SNAP and $BLUE. 

Reaction: Trade Desk Inc NASDAQ: $TTD

After-hours: $55.22 +6.82 (+14.09%)

Earnings

Fourth-quarter net income of $16.8 million, or 38 cents a share, compared with $10.3 million, or 24 cents a share in the year-ago period. Adjusted earnings were 55 cents a share. Revenue rose to $102.6 million from $72.4 million in the year-ago period. Consensus expecttions surveyed by FactSet were for adjusted earnings of 44 cents a share on revenue of $101.7 million.

Outlook

For the first quarter, analysts expected adjusted earnings of 10 cents a share on sales of $64.4 million. $TTD guided higehr and expect first-quarter sales of $73 million and full-year sales of "at least" $403 million; higher than analysts  expected $391.3 million. 

trading desk

$TTD expects continued Omni-channel Growth: Omni-channel solutions remain a strategic focus for The Trade Desk $TTD as the industry continues shifting toward transparency and programmatic buying.  Specific channels  include: Mobile (In-App, Video and Web), Mobile In-App Mobile Video and Connected TV.

$TTD has maintained the strong customer retention it saw last quarter where cstomer retention remained over 95% during the quarter, as it has for the previous 15 quarters.

About Trade Desk

Trade Desk operates a self-service internet-based platform that enables advertising buyers to create, manage, and optimize digital ad campaigns across multiple media and devices.

"The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide"  From Trade Desk

Trade Desk competes with Google parent Alphabet $GOOGL and smaller companies such as AppNexus.

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