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Good analysis – for mine the huge warning signs was the voting rights and didn’t look past that when the IPO was offered.
A third under IPO but more than 60% from ATH $29.44 on March 3
SNAP out in damage control via a webcast
In 2Q17, $SNAP announced that over 25% of smartphone users in US, UK & France are using Snapchat every day. Overall, the company’s daily active users created over 20 snaps per day. For first time since launch, $SNAP saw more snap views (aggregate and per user basis) from user generated and premium content.
$SNAP has been prioritizing product development for iOS platform till date as most of its users are using $AAPL phones. In order to bolster users who are using Android (mostly Rest of World), it has started working on the improvements to bring it on parity with iOS. Users can see improvements in second quarter of 2018.
More … 40% of ads for $SNAP are coming from core markets US and Canada, which holds more than half of the global ad spend. In 2Q, 75% of the top 100 national advertisers spent on the platform.
$SNAP expanded its global ad reach capabilities by adding 10 more countries including Hong Kong, India and Israel, taking the total to 39 countries.
According to eMarketer, US mobile ad market spend is expected to touch $58Bil in 2017. $FB and $GOOGL command 57% of the digital market, while $SNAP holds just 1.3%.
In order to increase its share, $SNAP launched Ad Manager, which helps advertisers to manage their campaigns end-to-end. 60% of ads are delivered through this platform in 2Q17.
Personally I try to avoid IPOs
Venture Capitalist and Angel Investors are getting in much sooner than when a company would do the “hard work” to get the company off the ground. Now it seems like business community rewards an idea with the risk of money.Back in my day, people had to prove the company was viable before it went to the equities market, now its being used as a vehicle to cash out.
[size=5]while this is a popular site, it must also generate revenue to pay for those popular services & social network capabilities … as lots of computer power & disk space are required .. Hopefully, there will be a proper price point where company can hold …
otherwise we might hear a SNAP, CRACKLE and POP ;)[/size]
[quote=”Assistanc3″ post=879]Personally I try to avoid IPOs
Venture Capitalist and Angel Investors are getting in much sooner than when a company would do the “hard work” to get the company off the ground. Now it seems like business community rewards an idea with the risk of money.Back in my day, people had to prove the company was viable before it went to the equities market, now its being used as a vehicle to cash out.[/quote]
Definitely they have taken the meat out of it the old argument was they have taken the risk but often they are coming in just to make it saleble tot he herd and this $SNAP story is common – Blue Apron another
[quote=”CautiousInvestor” post=888][size=5]while this is a popular site, it must also generate revenue to pay for those popular services & social network capabilities … as lots of computer power & disk space are required .. Hopefully, there will be a proper price point where company can hold …
otherwise we might hear a SNAP, CRACKLE and POP ;)[/size][/quote]
We are seeing here how opposite extremes in their beliefs as to how culture is built and retained in a social media biz, it was like mixing fire with oxygen and expecting snowflakes with the arrogance of the CEO and co..
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