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Barclays raised its price target to $66 from $65
Jefferies raised its price target to $82 from $80Most analysts bullish with 17 of 21 covering brokerage firms rating $ATVI a “buy” or “strong buy.”
Pulling back today 4% on the MUA numbers but been a great investment – CODWWII delivers and then those should pick up
Similar price action last Q earnings than pushed up – $TTWO and $EA in this space too – a little cross market cyclical to here
More than half of Destiny 2’s purchases were digital says Activision
Activision Exec Eric Hirshberg said that “Destiny 2 is off to a strong start” and that the average revenue per user was up over Destiny 1 and called the digital download figure “a new high watermark” for the company.
Spencer Neumann offered some comparison statistics, noting that digital sales made up “about 20 to percent for Call of Duty and more in the 30 to 40 percent range for Destiny and Overwatch on console.”
He added:
“Historically, we’ve been seeing that digital mix increase at about five points a year. With Destiny 2 digital at over 50 per cent console sell-through so far, we believe we’re seeing some acceleration in that digital shift.”
While we still have a ways to go before physical games are entirely obsolete, it’s clear that the market, at least for certain games is trending in that direction. After all, digital games work well for everyone involved. They are convenient for the consumer, allowing them to play at the very second they unlock while being cheaper for the company, since they don’t have to mass produce as many discs, and can still charge a premium for the product.
Now that Destiny 2 is available on PC exclusively as a digital download on Battle.net; you can expect an even wider margin in the very near future
More than half of Destiny 2’s purchases were digital says Activision
Activision Huge Opening For ‘Call of Duty: WWII’
Activision Blizzard $ATVI said “Call of Duty: WWII” surpassed $500 million in worldwide sales in its first three days of availability after it was released on Friday.
Activision said its latest “Call of Duty” game sold twice as many units at launch as last year’s edition, “Call of Duty: Infinite Warfare.”
Activision stock surged nearly 6% to close at 64.55.
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