SNAP IPO Failure a Great Lesson in Risk and Changing Trends

14 Aug '17 at 11:10 pm #11149

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According to eMarketer, US mobile ad market spend is expected to touch $58Bil in 2017. $FB and $GOOGL command 57% of the digital market, while $SNAP holds just 1.3%.

In order to increase its share, $SNAP launched Ad Manager, which helps advertisers to manage their campaigns end-to-end. 60% of ads are delivered through this platform in 2Q17.

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