SNAP IPO Failure a Great Lesson in Risk and Changing Trends


SNAP out in damage control via a webcast

In 2Q17, $SNAP announced that over 25% of smartphone users in US, UK & France are using Snapchat every day. Overall, the company’s daily active users created over 20 snaps per day. For first time since launch, $SNAP saw more snap views (aggregate and per user basis) from user generated and premium content.

$SNAP has been prioritizing product development for iOS platform till date as most of its users are using $AAPL phones. In order to bolster users who are using Android (mostly Rest of World), it has started working on the improvements to bring it on parity with iOS. Users can see improvements in second quarter of 2018.