Grand Theft Auto and NBA 2K18 Boost Take Two Interactive Earnings $TTWO To Record High

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Assistanc3
Participant

“Game publishers are benefiting from the transformation of video games from stand-alone packaged media to connected entertainment services”, Ross said.

The explanation is this
before when you bought a video game, you generally bought the expansion pack that followed a few months later. What video game developers have done now is sell at full price part of a game and then you can make in game purchases.

CAD $69.99 Grand Theft Auto V —the game
CAD $119.99 Grand Theft Auto V and Criminal Enterprise Starter Pack Bundle
The fastest way for new Grand Theft Auto Online players to jump start their criminal empires. Get access to a huge range of the most exciting and popular content in GTA Online including properties, businesses, weapons, vehicles and more – over GTA$10,000,000 in value.

2 in game purchases
CAD $19.99 Great White Shark Cash Card to gain $1,250,000 in-game GTA dollars to spend in GTA Online.
CAD $169.99 Save by purchasing this bundle of Grand Theft Auto V and a Megalodon Shark Cash Card worth $8,000,000 in-game to spend in GTA Online.

All video games are doing this.
Couple weeks ago I downloaded the app Need for Speed No Limits by Electronic Arts, for free.
Usually this game would be about $60 but cars run off fuel and you start with 10 fuel and races cost fuel. You can buy gold in the game to buy parts for the cars as upgrades or wait for the fuel to refill. You can play the game freely, and get decently far without using real money…but who is going to share on social media that “hey I reached level 40” while others have bought their way to level 100 and have all the new cars fully upgraded.