Dental Products Company SmileDirectClub Shares Dumped on High Expenses And Legal Costs

Super Harley

SmileDirectClub – Shares of SmileDirectClub soared more than 14% after the company said it will now offer its clear teeth aligners at dentist and orthodontist offices.

Since its partnership with Align Technology expired at the end of last year, SmileDirectClub is focusing on a direct-to-consumer channel, the company said.

Market Summary > SmileDirectClub Inc
11.70 USD +1.50 (+14.71%)
Closed: Jan 14, 4:00 PM EST

Shares of Align Technology fell more than 3% on the news.

Market Summary > Align Technology, Inc.
287.61 USD −10.46 (=3.51%)
Closed: Jan 14, 4:00 PM EST ·