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New Relic earnings beat by $0.17, beats on revs;

Guides Q4 EPS above consensus, revs above consensus.

$NEWR up 12.2%

Announces that betting and gaming co’y
@WilliamHill is standardizing on New Relic to advance its observability strategy.

Every day, William Hill publishes 5.1 million price changes, where everything is updated in real-time.

Founded in the UK in 1934, William Hill is one of the world’s leading betting and gaming companies and one of the most trusted brands in the industry. In 2019, the business took some 5.2 million online transactions every day. That’s 74% more than Amazon UK on its highest-ever trading day and three-and-a-half times more than the highest ever FTSE trading day.

The bookmaker is undergoing a profound digital transformation toward becoming a scalable, digitally-led global business. Three years ago there was a major shift to DevOps to drive the speed and innovation that the competitive market requires. And with hundreds of releases to production happening every day, DevOps is critical.vWilliam Hill is also busy migrating to Amazon Web Services (AWS), using Terraform and Lambda for further business agility and scalability.

“We have a data center burndown strategy to evacuate our data centers by a certain time and migrate to the cloud. It was all about rapid speed of agility, adoption, capacity-on-demand,” says Andrew Longmuir, Engineering Manager Observability, Automation & AIOps at William Hill. “We also made it a lot more agile to deploy our products and apps and pipelines. We did a lot of work around CI/CD pipelines to enable that as well. For businesses like ours, it was key we did that. It’s all about first-to-market.”

While William Hill is clearly a top player in the bookmaker market, issues can occur rapidly in its stack, given its real-time nature and complexity. Having an observability strategy in place is critical to the business model. The company needed to consolidate monitoring tools into a self-service observability platform that would enable teams to be self-sufficient in building and supporting systems and fix issues quickly whenever they occurred.

New Relic provided a technology that was a perfect fit with William Hill’s modern cloud architecture. The necessary real-time insights allowed the company to make more perfect customer experiences and save money by the minute.