Two ad-tech stocks that are reasonably valued: PUBM (on par with GOOG) and TBLA (much cheaper than GOOG).
Facebook (FB) seems likely to post another solid report despite the Apple privacy headwinds (Google is largely immune). The blowout from GOOG does raise expectations for FB this afternoon, but FB’s business is direct response ads that serve mostly SMBs, much different from Google. A softer report from FB could reverse a lot of excitement we see in ad-tech stocks this morning.